OUGD401: Essay

by Roxxie Blackham on Monday, 28 January 2013


Could it be argued that Fine Art ought to be assigned more ‘value’ than more popular forms of Visual Communication?


‘You could make a mathematical formula having to do with a work’s size, quality, desirability and so on, but all of these are secondary to the crucial factor, which is the level of reputation and recognition the artist currently enjoys’ (Desmond, 2011, p112 - quotes Landi, 1998, p118). The idea of the Avant-Garde relies on the myth of how artists are somehow more special, more creative and a greater ‘breed’ of the human race than most of us. It could easily be said that Fine Art has become a trend or a fashion, and has provided a gateway for obnoxious persons to self-proclaim themselves as ‘genius’s’ and use their fame and ego to gain their fortune, which is backed up by how Desmond states the crucial factor of art being ‘the level of reputation and recognition the artists currently enjoys’. The actual sense of value (in this case monetary value, more so than spiritual or emotional value) towards artwork has derived from the idea of Fine Art being part of a very high culture society (following its routes in history by being a part of the ruling-class’ lives as they were the only people who were able to afford to produce or sell the art) and the supremacy that encircles the artwork produced and sold, is extremely desirable by the lower classes, which contrasts to the lower cultured society that seems to surround art practices such as Graphic Design or Photography; where these practitioners are referred to as wage labourers working for the masses, rather than creating something of individual significance and so called importance. Artistic culture nowadays is still seen as elitist and retains the same stereotypes as its past, and it seems that the value of the most prized creations is down to the price tag, not the sentiment or actual meaning of the art that originally created the significance.

‘Marxists believe an artwork’s value depends on its function in a social setting. Art is a tool. Art is a shaper of political attitudes. The function of art is social. Marxists believe a work of art is both an expression of and a reaction against social conditions.’ (Desmond, 2011, pg. 96) It is true to say that artwork functions sociality, as people who view pieces of art can relate to one another and discuss what they think is the meaning behind the art. However, this can be said for all art practices. There are a variety of famous photographs taken that are “both an expression of and a reaction against social conditions”, for example the photo of the Napalm Girl in Vietnam taken by Nick Ut (see image 1). This photograph is a dramatic and socially questioning image that, when viewed, will cause various debates and could possibly be “a shaper of political attitudes”. The photo itself questions Vietnam’s society and government and is that emotionally engaging, that Ut’s audience are almost absorbed into the photograph, therefore they will be able to relate themselves with how the girl is feeling. Photography that engages the audience’s deepest and most heart-felt emotions is the utmost successful. This powerful form of taking pictures causes just as much discussion and interest as so called ‘works of art’ created by Fine Artists, and deserves fair and unbiased recognition. Photography shouldn’t be thought of as less valuable than Fine Art, just because the image does not have a mammoth monetary value associated with it.

‘Such fantasy prices are encountered in the art market, too, where they are asked for objects of no artistic merit’ (Graw, 2009, pg. 30). Fine Art has a monetary value. It’s not always worth the money that it’s being sold for, but the size of the money being spent creates a sense of importance and ingeniousness. ‘Art’s popularity has been purchased at the price of triviality’ (Stallabrass, 1999, pg. 2). The main focus of recent Fine Art is usually how obscure an artist can make a concept, not how talented the artists are themselves. The concept is the device that creates the high value, which comes in company with the even higher price. The creative response is usually just interpreted by the viewer and no one really understands it unless it is written down or explained to him or her, therefore the debate around the art causes more interest than the actual art itself. A good example of an artist who works in this way would be the notorious Damien Hirst. Hirst is what some may call, ‘an ideas man’. The soul base of his fortune comes from the ‘out-there’ thoughts that spill out of his mind, but he doesn’t actually have any real artistic talent himself. Once Hirst has thought up an idea, he hires friends or general public to bring his ideas to life, and then leaves his name alongside the creation, almost like a branding of the artwork. In reaction to one of Hirsts’ recent formations ‘For The Love of God’ (see image 2), Robin Simon (the editor of the British Art Journal) wrote ‘All of Hirsts’ works are stunts but this is just a more expensive stunt. It’s vacuous nonsense’ (Simon, 2007, The British Art Journal). It is obvious that many art critiques and spectators despise Hirsts’ work, however we have pretty much been forced to endure it, simply because of the high face value that has been stapled to the pieces when they’re finished.
If a Graphic Designer, for example Jan Tschichold, was to create a poster or a typeface by literally thinking up an idea and paying someone else to do the work for him, he wouldn’t receive anywhere near as much credit as Hirst receives for all of his pieces, and would, in contrast, probably be questioned for plagiarism or whether he was the true designer everyone may have thought him to be, as the work won’t show any actual skill in the design.
Hirst himself often speaks about his work negatively, ‘I showed Nick a photo of it and he wanted it in the show. It’s all drips and splats. Terrible, really. When I moved down to Devon, I stuck it outside behind a barn. Millicent Wilner from Gagosian came down to visit and she was freaking out: “Why have you put it there? In the rain! Jesus Christ, Damien!” It was like gold because it was me, but, really, it’s shit’ (O’Hagan, 2012, The Guardian). It’s interesting to find that Hirst knows his work is branded by his name, and only obtains the monetary value because it was created by him ‘it was gold because it was me, but, really, it’s shit’.

The radical shifts in culture that have occurred over the past 20 years or so all over the world, have pushed society to indulge in such artwork that we see being created by artists like Hirst, and Jeff Koons. ‘The unstoppable rise of art as a commodity and the successful artist as a brand; the ascendancy of a post-Thatcher generation of Young British Artists (YBAs) who set out, unapologetically, to make shock-art that also made money; the attendant rise of uber-dealers such as Jay Jopling in London and Larry Gagosian in New York; and the birth of a new kind of gallery culture, in which the blockbuster show rules and merchandising is a lucrative side-line’ (O’Hagan, 2012, The Guardian). All of the factors that O’Hagan writes about, are sheer factors that have made ‘The Art World’ what it is today: simply a greed ridden society accumulating space for talentless ‘ideas men’ producing works of art literally to see if they can shock the public or knock the competition off the scoreboard by attempting to sell their artwork for the highest value of money humanly possible.

The Avant-Garde movement is a clear example of a radical group of artists rebelling, setting challenges, and experimenting with their artwork to prove that they are the superiors. Society seems to enjoy placing Fine Art at the top of cultural importance, because supposedly you can categorise all areas of design under it. It can be said that a lot of fine artists go to art school, as they believe that they are a ‘special breed’ of human and that no other art practice is quite like it, or favoured as much. The term Avant-Garde, when translated literally from French to English, means the advancing guard or the Van Guard (elite French troops who drive the people forwards). Just the term itself is significant to the way Fine Artists of this movement thought of themselves as the top of the pack, or the elites. As Calinescu states, "to be a member of the avant-garde is to be part of an elite--although this elite, unlike the ruling classes or groups of the past, is committed to a totally anti-elitist program, whose final utopian aim is the equal sharing by all people of all the benefits of life" (Calinescu, 1977, pg.104) The Death of Chatterton by Henry Wallace (see image 4) exemplifies the myth of how artists are somehow more special, creative and greater than most of us and the notion of the Avant-Garde relies on that myth. Similar to how rock stars act, Fine Artists think that they are great god-like geniuses.

Graphic Design is Industrial Capitalism – by the people, for the people – designed to be popular and understandable. ‘Nothing is an artwork without an interpretation that constitutes as such’ (Danto, 1981, pg.57) Relating to what Freeland says, Fine Art doesn’t have to be understandable as people seem to enjoy the challenge of making sense of it. However, there is no reason as to why society can’t have the same debate that surrounds questionable art works, as you could with pieces of Graphic Design. Works by David Carson (see image 3) could easily be misunderstood as Carson intentionally chooses to produce designs that are barely legible and hard to make sense of. Although mainstream Graphic Design is usually made to be completely understandable and functional, not all Designers choose to work this way. Some, like Fine Art artists, enjoy creating a sense of confusion to surround their work to cause debates and create chatter between the general public. ‘A crucial difference between an artwork and a product capable of unlimited mass manufacture is that the artwork promises a closer connection to its “master”, allowing the owner to imagine that an intimate relationship exists between himself and the artist’ (Graw, 2009, pg. 26) Even though you can feel a connection between yourself and the artist who created the work, it can be argued that Graphic Design, Photography, Printmaking, Textiles, Ceramics, Craft and even Architecture can hold this same feel to the work produced when the buyer or viewer looks at or engages with the designs. Someone who manages to get hold of an original design piece created by their favourite Graphic Designer, for example Milton Glaser, would experience just as much of a connection to the design as someone who receives a painting created by Van Gogh. Just because most Fine Art is produced only the once, doesn’t mean that all other art practices produce each piece for ‘mass manufacture’. In fact there are plenty of so called ‘one off’ pieces of Fine Art that have been reproduced, due to tourism or the general public really loving the image and wanting their own key ring or book made from said artwork. ‘Another factor contributing to the special status or art is its promise of durability. Its value is not used up like that of a consumer product, and it does not diminish over time’ (Graw, 2009, pg.26) Graw’s point here is extremely flawed. There are plenty of photographs, buildings, garments and designs that promise durability. A lot of designs can become out-dated, however that’s because the fashion and trends are constantly changing, and something that may have been well loved and fashionable yesterday, might be seen as out-dated the next. This is what makes a lot of art practices other than Fine Art stand out, as they are constantly updating and keeping in fashion and in date. This would contribute to their own kind of durability – a lasting and constantly updating form of durability.

If it’s unclear as to why someone has produced their work the way they have, then people can easily create a meaning for you, which has become a bit of a con when it comes to Fine Art. Many Fine Artists create art that has no meaning and no reason to be why it is, just to see how the general public will resolve it. ‘An Oak Tree’ (see image 5) is a conceptual work of art created by Michael Craig-Martin, a fine example of how Fine Artists create something that is so out-there that the viewer doesn’t understand it, so has to come up with their own translation. The piece of art literally consists of an ordinary glass of water placed on a small glass shelf in which the artist has claimed that the glass of water has transformed into an oak tree. This outrageous and radical way of questioning what the viewer actually knows about glasses of water and oak trees draws the viewer in, and often this profound way of creating art is what creates the art’s monetary value. As said by Marx, ‘the expression of a price is “imaginary”. It is attached to the valueless thing as a way of obscuring its actual lack of value’ (Graw, 2009, pg. 30). This quote by Marx relates to the fact that we see most Fine Art as valueless nowadays, as current art that has received fame, hasn’t earned it through the sheer skill needed to produce said art form, but by the thought that has spilled from the so called ‘artist’s’ mind. However this ‘artist’ could have no skill, no artistic merit or talent, but could have literally decided to put a glass of water on a shelf on a wall and call it art, which would then sell for a really high price due to an art critique or another artist saying that the work produced is creditable. Some may feel that this kind of art doesn’t deserve the value and recognition that it develops, and rather just gains its monetary value through lifestyle choices and fashion magazines. This style of art is fashionable, hence the cost that follows the outcome. Again it seems that if you want to follow the latest trends, you have to pay outrageous prices.

‘The work’s price is based on the assumption that it is priceless. And this is also what makes the artwork a special kind of commodity: the fact that it’s market value is justified purely by it’s symbolic value, which in turn is an expression of the manner in which it is loaded with idealistic concepts’ (Graw, 2009, pg. 29) In conclusion, Fine Art is definitely still seen under elitist values, which allows a significant rise of monetary value alongside them and has gained a high culture glow surrounding it, simply because of the way the history of art has evolved. If it weren’t for the radicalism of the Avant-Garde period, most works of art would still be thought of as worth the value by the masses rather than just being seen as valuable by those who like to indulge in high culture trends and commodities. Since the artist would be using their own skills and talents to create masterpieces that are worth selling, the artwork would be seen applicable to honest value rather than basing the price and values literally on the branded artist name that rests alongside the creation. So it could easily be argued that Fine Art ought to be acknowledged with more ‘value’ than more popular forms of Visual Communication, due to the fact that without the art that was produced in history, it could be said that society and general culture wouldn’t be how it is today. However, the value of the art should be down to the quality of art produced, not just the radical thought process and idea that brought about the final artefact. Real Fine Art masterpieces deserve their significance in ‘The Art World’ for more than just monetary values, yet the public shouldn’t forget about the other art practices that have helped to fashion and improve Fine Art along the way like advertisements, family portraits, architecture or even typefaces. All forms of Visual Communication that fall under the name ‘Art & Design’ deserve recognition, and maybe the fact that Fine Art comes with these extraordinary and imaginary monetary values is just a form of recognition that will only ever bestow to that particular practice. It’s finally become hard to see the art itself, for the sheer fact that the dollar signs completely consume it.


Image References

Image 1: The Napalm Girl by Nick Ut













Image 2: For The Love of God by Damien Hirst














Image 3: Work by David Carson




















Image 4: The Death of Chatterton by Henry Wallis















Image 5: An Oak Tree by Michael Craig-Martin


OUGD404: Colour Theory: Systematic Colour (Part 3)

by Roxxie Blackham on Tuesday, 15 January 2013

Colour & Contrast

How we perceive colour is all based on the idea of contrast. If there wasn't any other colours to compare to one another, you wouldn't be able to see different colours/tones etc.

CONTRAST OF TONE
Formed by the juxtaposition of light and dark values. This could be monochromatic. Primary colours articulate the brightest, darkest and middle tones of the colour spectrum. In terms of the tonal value, the further away the colours are on the colour spectrum, the more contrasting the colours are.

CONTRAST OF HUE
Formed by the juxtaposing of different hues. The greater the distance of hue on the colour wheel, the greater the contrast. Yellow stands out on black and blue stands out on white.

CONTRAST OF SATURATION
Formed by the juxtaposition of light and dark values and their relative saturation. You say that a colour is 'blue' or 'red' or 'purple', because of it being the most saturated colour when compared with other colours that you can see.

CONTRAST OF EXTENSION
Formed by the assigning proportional field sizes in relation to the visual weight of a colour. Also known as the contrast of proportion. The darker colours are the heavier colours and the lighter colours are lighter in weight. Because darker colours are heavier, you can use less of that colour next to lighter colours to create a balance of colours, which makes the design easier to look at or read. Think of colour having spacial quality. Yellow and violet worked best together when used in proportion. A small amount of yellow with a large amount of violet and vise-versa.

CONTRAST OF TEMPERATURE
Formed by juxtaposing hues that can be considered 'warm' or 'cool'. Blue being the coolest colour and orange being the warmest. Warmer value of colours affect the colours next to them, creating cooler values. For example a crimson red will make magenta look 'cool'.

CONTRAST OF COMPLEMENTARY COLOURS
Formed by juxtaposing complementary colours from a colour wheel or perceptual opposites. Because the colours oppose one another on the colour wheel, they are the highest contrast of one another.

SIMULTANEOUS CONTRAST
Formed when boundaries between colours perceptually vibrate. Fundamental impact on our ability to read colour. If a colour is absent, your brain starts to add in those colours. For example stripes of yellow and green will include yellow and blue in the colours. The blue found in the green will start to force out it's complimentary colour orange, which means that the eye is adding the colour red to the equation.

- Joseph Albare put together a variety of different experiments to show the change of colour that the eyes are fooled into seeing.

TASK
Create similar experiments to Joseph Albare in pairs (I worked with Sarah Heal) and document the different types of contrast.


Study 1 - Orange Headband

ON ORANGE


Contrast of Tone
headband ever so slightly lighter in shade, little to no contrast
Contrast of Hue
little to no contrast because of same colour
Contrast of Saturation
little to no contrast because of same strength of colour
Contrast of Extension
little to no contrast because of little contrast in tone
Contrast of Temperature
little to no contrast because of similar shade
Complementary Contrast
no contrast in this case
Simultaneous Contrast
no contrast in this case


ON RED


Contrast of Tone
Some contrast, headband is a lot brighter than the red
Contrast of Hue
little to no contrast in hue
Contrast of Saturation
headband stands out because it is a stronger orange, and the background is a weak red
Contrast of Extension
the headband is lighter and brighter, and so the red is darker and 'heavier' so there is quite a contrast
Contrast of Temperature
although red is 'warmer', the orange in this instance is the warmer one because it is higher in saturation
Complementary Contrast
no contrast in this case
Simultaneous Contrast
little to no contrast in this case

ON GREEN


Contrast of Tone
hardly any contrast of tone, both of similar brightness
Contrast of Hue
quite a stark contrast of hue because of the variation of shades
Contrast of Saturation
slight contrast because of weak green and strong orange
Contrast of Extension
little to no contrast because of similar shade of tone
Contrast of Temperature
Cool green against warm orange equals stark contrast
Complementary Contrast
quite a stark contrast because of the difference in the two ranges the colours come from
Simultaneous Contrast
slight contrast in this

ON YELLOW


Contrast of Tone
little contrast - the orange is slightly darker
Contrast of Hue
little contrast in hue because of similarity of colour range
Contrast of Saturation
slight contrast in saturation because the orange is a stronger orange than the yellow is yellow
Contrast of Extension
The orange is heavier than the yellow because it is darker in tone
Contrast of Temperature
the orange is warmer
Complementary Contrast
little to no complementary contrast
Simultaneous Contrast
quite a lot of contrast because the colours are so close together on the colour wheel

ON BLUE


Contrast of Tone
little contrast in tone, because the orange is bright but the blue is light
Contrast of Hue
high contrast, because the two colours are opposite one another on the colour wheelContrast of Saturation
quite a large contrast in between the strengths of these colours
Contrast of Extension
little to no contrast since they are both quite dense colours
Contrast of Temperature
large contrast between temperatures as blue is far into the cold range and the orange being the opposite
Complementary Contrast
large contrast because of the contrast in temperature
Simultaneous Contrast
little to no contrast

Study 2 - Blue Shampoo Bottle

ON BLUE


Contrast of Tone
little to no contrast of tone
Contrast of Hue
little to no contrast in hue - same colour spectrum
Contrast of Saturation
little contrast of saturation - both quite weak blues
Contrast of Extension
little to no contrast in extension, because of lack of contrast in tone
Contrast of Temperature
little to no contrast in temperature
Complementary Contrast
little contrast because of similar colour shades
Simultaneous Contrast
little to no simultaneous contrast

ON YELLOW


Contrast of Tone
little contrast of tone
Contrast of Hue
mid contrast of hue - blue and yellow are relatively close colours, however this yellow is slightly warmer than the blue, so is nearer to the red spectrum
Contrast of Saturation
little contrast of saturation - the yellow is stronger than the blue
Contrast of Extension
little to no contrast in extension
Contrast of Temperature
mid contrast in temperature
Complementary Contrast
high contrast, because of immediate appearance in photograph
Simultaneous Contrast
high simultaneous contrast

ON GREEN


Contrast of Tone
minimal contrast of tone
Contrast of Hue
little contrast of hue, as green and blue are relatively similar colours
Contrast of Saturation
little contrast in saturation
Contrast of Extension
minimal contrast of extension due to minimal contrast of tone
Contrast of Temperature
mid contrast in temperature
Complementary Contrast
little complementary contrast
Simultaneous Contrast
little to no simultaneous contrast

ON ORANGE


Contrast of Tone
little contrast of tone
Contrast of Hue
high contrast of hue
Contrast of Saturation
high contrast of saturation as the orange is very strong
Contrast of Extension
little contrast of extension
Contrast of Temperature
high contrast of temperature - the orange is very warm and the blue is very cold
Complementary Contrast
high complementary contrast as the colours are perceptual opposites
Simultaneous Contrast
quite high simultaneous contrast

ON RED


Contrast of Tone
mid contrast of tone
Contrast of Hue
high contrast of hue
Contrast of Saturation
high contrast of saturation as the red is very wholesome and strong
Contrast of Extension
mid contrast of extension due to mid contrast of tone
Contrast of Temperature
high contrast of temperature
Complementary Contrast
high complementary contrast, as the colours are near to perceptual opposites
Simultaneous Contrast
high simultaneous contrast

Study 3 - Orange Scissors

ON BLUE


Contrast of Tone
mid contrast of tone
Contrast of Hue
high contrast of hue
Contrast of Saturation
high contrast of saturation - the orange is a lot stronger than the blue
Contrast of Extension
quite a high contrast of extension, because of the mid contrast in tone and high contrast of saturation
Contrast of Temperature
high contrast of temperature
Complementary Contrast
high complementary contrast as the colours are perceptual opposites
Simultaneous Contrast
quite a high simultaneous contrast

ON YELLOW


Contrast of Tone
little to no contrast of tone
Contrast of Hue
mid contrast in hue
Contrast of Saturation
little contrast of saturation as both colours are bright
Contrast of Extension
little to no contrast in extension, because of the low contrast of tone
Contrast of Temperature
little contrast of temperature as both colours are warm
Complementary Contrast
low complementary contrast
Simultaneous Contrast
high simultaneous contrast

ON GREEN


Contrast of Tone
little to no contrast of tone
Contrast of Hue
high contrast of hue
Contrast of Saturation
little contrast in saturation
Contrast of Extension
little to no contrast of extension
Contrast of Temperature
quite a high contrast in temperature due to the orange being very warm and the green edging to the colder side
Complementary Contrast
high contrast in this case
Simultaneous Contrast
quite a high simultaneous contrast

ON RED


Contrast of Tone
mid contrast of tone
Contrast of Hue
little to no contrast of hue
Contrast of Saturation
little to no contrast in saturation as both colour are bright
Contrast of Extension
little contrast of extension because of the mid contrast in tone
Contrast of Temperature
mid contrast in temperature as both colours are warm, yet the red is slightly cooler in colour
Complementary Contrast
little to mid complementary contrast
Simultaneous Contrast
little to no simultaneous contrast

ON ORANGE


Contrast of Tone
no contrast of tone
Contrast of Hue
no contrast of hue
Contrast of Saturation
no contrast of saturation
Contrast of Extension
no contrast of extension
Contrast of Temperature
no contrast in temperature
Complementary Contrast
no complementary contrast
Simultaneous Contrast
possibility of simultaneous contrast in that they are practically the same colour - you cannot tell where one colour ends and the other begins if not for the shadow of the object

Study 4 - Orange Paper

ON BLUE


Contrast of Tone
high contrast of tone between the vivid piece of paper and the dull blue backgroundContrast of Hue
very high contrast of hue
Contrast of Saturation
very high contrast of saturation as the blue is extremely weak
Contrast of Extension
high contrast of extension because of the high contrast in tone
Contrast of Temperature
high contrast of temperature
Complementary Contrast
high complementary contrast as the colours are perceptual opposites
Simultaneous Contrast
quite a high simultaneous contrast

ON YELLOW


Contrast of Tone
little contrast of tone
Contrast of Hue
little to mid contrast of hue
Contrast of Saturation
quite a high contrast of saturation - the yellow is less saturated
Contrast of Extension
little to no contrast in extension, because of the little contrast in tone
Contrast of Temperature
mid contrast of temperature
Complementary Contrast
mid complementary contrast
Simultaneous Contrast
mid amount of simultaneous contrast

ON GREEN


Contrast of Tone
notable contrast of tone
Contrast of Hue
high contrast in hue
Contrast of Saturation
little to no contrast of saturation
Contrast of Extension
little to mid contrast of extension because of the notable contrast in tone
Contrast of Temperature
high contrast in temperature
Complementary Contrast
high complementary contrast as the colours are nearly perceptual opposites
Simultaneous Contrast
mid to high simultaneous contrast

ON RED


Contrast of Tone
little contrast of tone
Contrast of Hue
little to no contrast in hue
Contrast of Saturation
mid contrast of saturation
Contrast of Extension
little to no contrast in extension because of the little contrast of tone
Contrast of Temperature
little to no contrast of temperature
Complementary Contrast
little complementary contrast
Simultaneous Contrast
little to no simultaneous contrast

ON ORANGE


Contrast of Tone
little contrast in tone
Contrast of Hue
little to no contrast in hue
Contrast of Saturation
little to mid contrast of saturation as the background is slightly weaker than the foreground
Contrast of Extension
little to no contrast in extension
Contrast of Temperature
little to no contrast in temperature
Complementary Contrast
little complementary contrast
Simultaneous Contrast
little simultaneous contrast

Study 5 - Orange Beaniebaby

ON BLUE


Contrast of Tone
high contrast in tone
Contrast of Hue
high contrast in hue
Contrast of Saturation
high contrast in saturation as the wings of the toy are a lot stronger than the dull blue background
Contrast of Extension
high contrast of extension
Contrast of Temperature
high contrast of temperature - the blue is very cold
Complementary Contrast
high complementary contrast
Simultaneous Contrast
mid simultaneous contrast

ON YELLOW


Contrast of Tone
little to no contrast in tone
Contrast of Hue
little to no contrast in hue
Contrast of Saturation
little contrast in saturation as they are both very bright
Contrast of Extension
little contrast in extension
Contrast of Temperature
little contrast of temperature
Complementary Contrast
little complementary contrast
Simultaneous Contrast
little to no simultaneous contrast

ON GREEN


Contrast of Tone
little to no contrast in tone
Contrast of Hue
high contrast in hue
Contrast of Saturation
little contrast in saturation
Contrast of Extension
little to no contrast in extension, because of little to no contrast of tone
Contrast of Temperature
mid contrast of temperature
Complementary Contrast
mid complementary contrast
Simultaneous Contrast
mid simultaneous contrast

ON RED


Contrast of Tone
notable amount of contrast in tone
Contrast of Hue
little contrast in hue
Contrast of Saturation
mid contrast in hue
Contrast of Extension
notable contrast of extension
Contrast of Temperature
little to mid contrast of temperature
Complementary Contrast
little complementary contrast
Simultaneous Contrast
mid simultaneous contrast

ON ORANGE


Contrast of Tone
little amount of contrast in tone
Contrast of Hue
no contrast in hue
Contrast of Saturation
little to no contrast in saturation as both oranges are of similar strength
Contrast of Extension
little amount of contrast in extension because of little tonal range
Contrast of Temperature
little to no contrast in temperature
Complementary Contrast
little to no complementary contrast
Simultaneous Contrast
little to no simultaneous contrast

Study 6 - Blue Plastic Item

ON BLUE


Contrast of Tone
little contrast in tone
Contrast of Hue
little contrast in hue
Contrast of Saturation
mid contrast in saturation as the background is a lot duller
Contrast of Extension
little contrast in extension
Contrast of Temperature
little to no contrast of temperature
Complementary Contrast
little complementary contrast
Simultaneous Contrast
little simultaneous contrast

ON YELLOW


Contrast of Tone
great contrast of tone
Contrast of Hue
mid contrast of hue
Contrast of Saturation
mid to high contrast in saturation as the background is very strong when compared to the dull object
Contrast of Extension
high contrast of extension
Contrast of Temperature
mid contrast of temperature
Complementary Contrast
high complementary contrast as the colours are nearly perceptual opposites
Simultaneous Contrast
mid to high simultaneous contrast

ON GREEN


Contrast of Tone
great contrast in tone
Contrast of Hue
little contrast of hue
Contrast of Saturation
high contrast in saturation as the background is stronger than the object
Contrast of Extension
 high contrast of extension because of great contrast in tone
Contrast of Temperature
little contrast of temperature
Complementary Contrast
little complementary contrast
Simultaneous Contrast
mid simultaneous contrast

ON RED


Contrast of Tone
little contrast of tone
Contrast of Hue
high contrast of hue
Contrast of Saturation
high contrast of saturation
Contrast of Extension
little contrast in extension
Contrast of Temperature
high contrast of temperature as the background is very warm and the object is very cold
Complementary Contrast
high complementary contrast as they are pretty much perceptual opposites
Simultaneous Contrast
little simultaneous contrast

ON ORANGE


Contrast of Tone
high contrast of tone
Contrast of Hue
high contrast of hue
Contrast of Saturation
high contrast of saturation
Contrast of Extension
high contrast of extension because of the high contrast in tone
Contrast of Temperature
high contrast of temperature
Complementary Contrast
high complementary contrasts as the colours are perceptual opposites
Simultaneous Contrast
little to no simultaneous contrast

Study 7 - Blue Box

ON BLUE


Contrast of Tone
dramatic contrast in tone as the box is drastically darker than the paper
Contrast of Hue
little to mid contrast of hue, however the box is a stronger blue than the paper
Contrast of Saturation
little to mid contrast in saturation
Contrast of Extension
high contrast of extension because of the high contrast in tone - proportionally imbalanced
Contrast of Temperature
not a great contrast in temperature, in fact maybe none at all
Complementary Contrast
high complementary contrast because of the high contrast of tone
Simultaneous Contrast
mid amount of simultaneous contrast

ON YELLOW


Contrast of Tone
drastic contrast of tone between the bright yellow paper and nearly black box
Contrast of Hue
mid contrast of hue
Contrast of Saturation
high contrast of saturation as the yellow paper is bolder
Contrast of Extension
high contrast of extension, making it proportionally imbalanced
Contrast of Temperature
mid to high contrast in temperature
Complementary Contrast
high complementary contrast as the colours are verging on perceptual opposites
Simultaneous Contrast
mid to high simultaneous contrast

ON GREEN


Contrast of Tone
high contrast in tone between the bright, lime green paper and the nearly black box
Contrast of Hue
mid contrast of hue
Contrast of Saturation
mid contrast of saturation
Contrast of Extension
high contrast of extension
Contrast of Temperature
mid to high contrast in temperature
Complementary Contrast
high complementary contrast because of the contrast in tone
Simultaneous Contrast
high simultaneous contrast

ON RED


Contrast of Tone
high contrast in tone
Contrast of Hue
high contrast of hue
Contrast of Saturation
high contrast of saturation
Contrast of Extension
high contrast of extension
Contrast of Temperature
quite a high contrast in temperature
Complementary Contrast
high complementary contrast
Simultaneous Contrast
quite a high simultaneous contrast

ON ORANGE


Contrast of Tone
high contrast in tone
Contrast of Hue
high contrast in hue
Contrast of Saturation
high contrast of saturation as the blue is very dark and the orange is very bold and bright
Contrast of Extension
high contrast of extension
Contrast of Temperature
high contrast in temperature as the orange is warm and the blue is cold
Complementary Contrast
high complementary contrast
Simultaneous Contrast
high simultaneous contrast

Study 8 - Blue Paper

ON BLUE


Contrast of Tone
mid contrast of tone
Contrast of Hue
little to mid contrast of hue
Contrast of Saturation
little contrast in saturation
Contrast of Extension
mid contrast of extension
Contrast of Temperature
little contrast in temperature
Complementary Contrast
mid complementary contrast because of tone
Simultaneous Contrast
little to no simultaneous contrast

ON YELLOW


Contrast of Tone
high contrast in tone
Contrast of Hue
mid contrast of hue
Contrast of Saturation
high contrast in saturation
Contrast of Extension
high contrast in extension
Contrast of Temperature
mid to high contrast in temperature
Complementary Contrast
high complementary contrast as the colours are almost perceptual opposites
Simultaneous Contrast
high simultaneous contrast

ON GREEN


Contrast of Tone
high contrast of tone
Contrast of Hue
mid contrast of hue
Contrast of Saturation
little to mid contrast of saturation
Contrast of Extension
high contrast of extension because of high contrast of tone
Contrast of Temperature
mid contrast of temperature
Complementary Contrast
high complementary contrast
Simultaneous Contrast
quite a high simultaneous contrast

ON RED


Contrast of Tone
mid to high contrast of tone
Contrast of Hue
high contrast of hue
Contrast of Saturation
high contrast of saturation
Contrast of Extension
mid contrast of extension
Contrast of Temperature
high contrast of temperature
Complementary Contrast
high complementary contrast
Simultaneous Contrast
high simultaneous contrast

ON ORANGE


Contrast of Tone
high contrast of tone
Contrast of Hue
high contrast of hue
Contrast of Saturation
high contrast of saturation as the foreground is a lot duller than the background
Contrast of Extension
high contrast of extension
Contrast of Temperature
high contrast of temperature
Complementary Contrast
high complementary contrast as the colours are perceptual opposites
Simultaneous Contrast
high simultaneous contrast

Study 9 - Orange Material

ON BLUE


Contrast of Tone
mid to high contrast of tone
Contrast of Hue
high contrast of hue
Contrast of Saturation
high contrast of saturation
Contrast of Extension
mid to high contrast of extension
Contrast of Temperature
mid to high contrast of temperature
Complementary Contrast
high complementary contrast as the colours are perceptual opposites
Simultaneous Contrast
mid to high simultaneous contrast

ON YELLOW


Contrast of Tone
little contrast of tone
Contrast of Hue
little to mid contrast of hue
Contrast of Saturation
mid to high contrast of saturation
Contrast of Extension
little contrast of extension
Contrast of Temperature
little to mid contrast of temperature
Complementary Contrast
little complementary contrast
Simultaneous Contrast
little to no simultaneous contrast

ON GREEN


Contrast of Tone
little to no contrast of tone
Contrast of Hue
mid to high contrast of hue
Contrast of Saturation
little to mid contrast of saturation
Contrast of Extension
little to no contrast in extension
Contrast of Temperature
little to mid contrast in temperature
Complementary Contrast
little to mid complementary contrast because of tone
Simultaneous Contrast
mid to high simultaneous contrast

ON RED


Contrast of Tone
little contrast of tone
Contrast of Hue
little to no contrast of hue
Contrast of Saturation
little to mid contrast of saturation as the orange t-shirt is a bit duller than the red paper
Contrast of Extension
little contrast of extension
Contrast of Temperature
little to no contrast in temperature
Complementary Contrast
little complementary contrast, because of tone
Simultaneous Contrast
little to no simultaneous contrast

ON ORANGE


Contrast of Tone
no contrast of tone
Contrast of Hue
very little contrast of hue
Contrast of Saturation
little to no contrast in saturation, however the t-shirt is less saturated
Contrast of Extension
little to no contrast in extension
Contrast of Temperature
little contrast in temperature, but the t-shirt is a colder orange than the paper
Complementary Contrast
no complementary contrast
Simultaneous Contrast
little to no simultaneous contrast

Study 10 - Blue IKEA Bag

ON BLUE


Contrast of Tone
high contrast of tone
Contrast of Hue
very little to no contrast of hue
Contrast of Saturation
quite a high contrast of saturation
Contrast of Extension
high contrast of extension
Contrast of Temperature
little contrast in temperature
Complementary Contrast
high complementary contrast because of the high contrast of tone
Simultaneous Contrast
little to mid simultaneous contrast

ON YELLOW


Contrast of Tone
high contrast of tone
Contrast of Hue
mid contrast of hue
Contrast of Saturation
mid to high contrast of saturation
Contrast of Extension
high contrast of extension makes this proportionally imbalanced
Contrast of Temperature
high contrast of temperature
Complementary Contrast
high complementary contrast as the colours are verging on perceptual opposites
Simultaneous Contrast
mid to high simultaneous contrast

ON GREEN


Contrast of Tone
high contrast of tone
Contrast of Hue
little contrast of hue
Contrast of Saturation
mid contrast of saturation as the blue IKEA bag is a lot more saturated
Contrast of Extension
high contrast of extension
Contrast of Temperature
high contrast of temperature
Complementary Contrast
high complementary contrast due to the high contrast in tone
Simultaneous Contrast
quite a high simultaneous contrast

ON RED


Contrast of Tone
high contrast of tone
Contrast of Hue
high contrast of hue
Contrast of Saturation
mid contrast of saturation
Contrast of Extension
hight contrast of extension due to high contrast of tone
Contrast of Temperature
high contrast of temperature
Complementary Contrast
high complementary contrast as the colours are close to perceptual opposites
Simultaneous Contrast
high simultaneous contrast

ON ORANGE


Contrast of Tone
high contrast of tone
Contrast of Hue
high contrast of hue
Contrast of Saturation
little to mid contrast of saturation
Contrast of Extension
high contrast of extension
Contrast of Temperature
high contrast of temperature as the orange is really warm and the blue is cold
Complementary Contrast
high complementary contrast as the colours are perceptual opposites
Simultaneous Contrast
mid to high simultaneous contrast