After the group crit with Lorraine and Phil, I found that my target audience is a little bit too broad and should be researched into further.
It was suggested that I could think about designing for a particular key stage at school, and so I thought about looking into learning outcomes that teachers at primary schools need to overcome when teaching their students art.
http://www.education.gov.uk/schools/teachingandlearning/curriculum/primary/b00198792/art/ks1
I thought I'd send some questions to my mum, as she's taught in primary and secondary schools and currently teaches KS3 children, both with learning difficulties and those not.
Her reply was in an email as follows:
To be honest, most Primary Schools don't teach Art very often as a separate subject. It's usually just for 'decorating' topics. So if they're learning about Ancient Greeks, the pupils might make a poster about the Greeks and paint a Greek Urn on it.... Some schools do offer Art once a fortnight as a whole afternoon session.
The Dragon School in Oxford are really good with their Art provision. It might be worth getting in touch with them and asking if their Head of Art wouldn't mind answering a questionnaire for you? Also, Independent Primary Schools often have pupils who want to go on to Senior Schools and get Art Scholarships so they will offer more Art specific teaching than at your normal State run Primary School.
I think your focus on KS1 and 2 Art is an excellent one! OH ALSO......contact Rachel Payne, she's my old PGCE Art Tutor, email below, and ask her! She's BRILLIANT and knows EVERYTHING about Art Education, although she is secondary Art, she knows the right people! (I'll send her a quick email to let her know who you are)
I also asked her 9 more specific questions for her to answer so I had a bit more of an idea of what to ask my next contact...
I found mum's reply extremely helpful, as it gave me more of an insight into the kind of practices schools teach when it comes to printing. I was actually quite surprised at how well my mum replied - she's always extremely helpful when I'm stuck with design work, but she's never been one to text or email me much so it was really useful how detailed her explanations were and the fact that she's given me another contact or two.
Asking someone more experienced in the target audience area has definitely given me something to think about.