Don't talk about the use of vinyl in your last paragraph of the history chapter.
- Try to state where sign writing is now, and don't be negative or opinionated.
Think about the hand crafted "vibe" to sign writing and how that adds personality to communication.
The introduction and conclusion are not chapters, so don't call these Chapter 1 etc.
Choose a brand that will be interested in sign writing for your practical. There's no point trying to create something for someone that won't be interested or won't need it in today's commercial audience.
Have a look at the pubs in Leeds - primary research
- Whitelocks
- Traditional pubs
- Go into town and list potential places
- Belgrave type places?
Your sign could work with traditional methods, e.g. gilding, but produce something contemporary in the design aspect.
Make changes that were noted in your written element.
