Visiting the Body Shop in Leeds was really useful for primary research, as we were able to talk with existing employees about their work ethos and the products that they sell. It also enabled us to think about colour schemes that were relevant to the products - looking at different lipstick shades or packaging colours for the white musk perfume.
Even though they didn't really have anything free for us to take away from the store, it was a useful insight to how everything is displayed and who goes into the shop (we only saw women in there).
Looking at the outside of the store enabled us to see exactly how big window displays could be! (with some being absolutely HUGE)
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